About Mia Burton
Founded in 2020, Mia Burton is an international eyewear e-tailer bringing together the world's most celebrated eyeglasses and sunglasses. From Saint Laurent, Gucci, Prada, Miu Miu, and Cartier, alongside pieces from Jacques Marie Mage, Chrome Hearts, and Kuboraum, our selection is supported by expert optical care, drawing on over 40 years of experience and a dedicated in-house lab to craft custom lenses with premium treatments. Recognized by the Financial Times as one of Europe’s fastest-growing companies, we are building the go-to online destination for eyewear enthusiasts.
Shopping experience
Our story
Authorized reseller
Optical expertiseThe best place to buy eyewear online
Mia Burton redefines online eyewear shopping by uniting editorial curation with state-of-the-art technology. The experience features an ever-evolving collection of authentic designer frames and exclusive weekly drops, brought to life through virtual try-on and 3D view tools. This same editorial perspective guides our magazine, relaying the latest trends into a continuous style dialogue and solidifying our authority. The result is a trusted destination, affirmed by glowing reviews, where access to trending eyewear is seamlessly integrated into the journey of personal style.
Authentic eyewear only
Sourced directly from partner brands and distributors.
Rooted in optical heritage
Built on decades of expertise, from frame fitting to custom lenses.
Confidence through technology
Advanced tools transform online shopping into a discovery-led experience.
Expert care, end-to-end
Every aspect of the customer journey is supported.
We love our customers.
They love us back.
Best online eyewear store I’ve ever used
I was having a hard time finding Zeiss lenses here in the US, and I found an amazing price. The production time was exactly what you’d expect for prescription lenses, and the delivery was super fast as soon as they were ready. The customer service was excellent.
Flawless glasses
The prescription was perfect and everything came brand new as promised! The gaggiest part was that I got my glasses with prescription lenses and they had actually included THE ORIGINAL LENSES FROM MY GLASSES. My eye doctor doesn’t even do this for me!
My second pair
My second pair of glasses from Mia Burton, these ones are with Zeiss prescription lenses and they are perfect.
Featured in the media
Covered by fashion, business and lifestyle publications for our perspective on eyewear and continued growth.
Our story: Crafted with vision
Founded by brothers Alberto and Gabriele Lipari, Mia Burton is the digital incarnation of their family's optical stores. Alberto's pioneering e-commerce vision works in tandem with Gabriele's mastery of optical craft, honed through generations. Together, they steer the company, fusing a heritage of trusted artistry with a contemporary perspective on eyewear.
Defining moments
2020
Mia Burton is founded in Palermo, Italy.
2021
Mia Burton launches internationally with miaburton.com.
The company teams up with Eyepetizer to reimagine one of its most iconic models.
2022
Mia Burton secures a second round of funding to accelerate growth.
It becomes an Authorized Online Reseller of CHANEL eyewear.
The company enters its home market in Italy.
Virtual Try-On technology is integrated into the platform.
Mia Burton launches a collaborative sun style with eyewear brand Lesca.
2023
Mia Burton expands into France, Germany, and Spain with localized websites.
A 3D view is integrated for hundreds of styles.
The company ends the year with €7.4 million in revenue.
2024
New logistics hubs in the US and EU bring the eyewear selection closer to customers.
Mia Burton is recognized as a ""Growth Leader"" by the Italian newspaper, Il Sole 24 Ore.
2025
Mia Burton is ranked in the FT1000 - Europe's Fastest-Growing Companies list by the Financial Times.
The company launches Mia Burton Vision, its line of optical lenses.
Mia Burton merges with LIPARI Eyestore.
It launches Agaze, its new in-house line of eyeglasses and sunglasses.
The company projects revenue of €23.7 million.
Authorized reseller of the most coveted eyewear brands
We offer the finest sunglasses and eyeglasses through direct partnerships with brands and official distributors.
Partnering with industry leaders
Our eyewear edit is defined by direct partnerships with industry titans like Luxottica, Kering Eyewear, Marcolin, and Thélios (LVMH group). We work with all our partners to translate their vision into a compelling online narrative, establishing our platform as a destination for authoritative luxury.
Mia Burton with Luxottica’s digital team
Mia Burton with the e-commerce team at Kering Eyewear
Devoted to authentic beauty
Beyond curating genuine frames, we guide eyewear enthusiasts through the details, materials and craftsmanship behind iconic eyewear.
Collaborations
Our model extends to creating exclusive limited-edition collections with a diverse range of brands.
Your concierge of optical care
Our dedication to optical excellence is at the core of everything we do, guided by expert opticians and realized through our precision lens lab. This commitment led us to create our own proprietary line, Mia Burton Vision, which offers exceptional clarity and value for both prescription and non-prescription lenses. We are continuously expanding our optical options and refining our digital process to ensure ordering prescription eyewear online is a simple and confident experience.
Protected for two years
Order your glasses online with complete confidence. Your vision is protected by our complimentary two-year lens coverage, guarding against damage. This guarantee is backed by our full money-back promise on your complete order, which extends even to custom-made prescription lenses.
Press contacts
If you are a journalist and have any questions about our company, please contact: marketing@miaburton.com.