Japanese Precision, Heritage Craftsmanship
With its timeless perspective and innovative design, Matsuda sunglasses are at the heart of modern style.
An Enduring Tradition of Artistic Innovation
In today’s world of immediacy, the Japanese brand’s artistry is a force to be reckoned with. Since its establishment over fifty years ago, it has continued to be masters of innovation and technique.
Starting off as a fashion house by the founder, Mitsuhiro Matsuda, the brand has always managed to stun international audiences. Since the 60s, its skilful eye has sparked conversations on the role of art and architecture within fashion. From collaborations with artists such as Nan Goldin, Juergen Teller and Bruce Weber, the designer’s original love for art is still prevalent with the brand’s collections today.
Designed with precision, the label’s modern style shows flairs of vintage inspiration. Blending both contemporary elegance and traditional expertise, the brand understands how to subvert expectations.
Minimalist touches, Uncompromised Craft
The minimal decorative approach to their shades recalls the brand’s fondness for soft lines and clean aesthetics. Thin Japanese titanium surround carefully tinted lens, creating a look of gentle durability. The gold hardware and geometric metals are reminiscent of Paris’s architecture, the city of which captured the founder’s imagination from his time there in the 60s.
From beginning to end, Matsuda approaches quality with an uncompromised lens. Paying attention to each step of the process, Japanese acetate is derived from organic plastic, and further cured for increased durability. Each piece, from the label’s iconic side shields to their state-of-the-art pince-nez bridges are uniquely designed, inspected and hand-assembled.
Crafted by master polishers who have apprenticed in eyewear design for over ten years, each pair is produced for a lifetime of use. Envisioned by its delicate touches, lightweight construction and hand polished metal, Matsuda frames exude a timeless appeal for any individual.