A contemporary influence
An Italian brand born from creative director Matteo Pontello’s vision for the exceptional, SoYa eyeglasses radiate a confident gaze. Launched in 2015, the SoYa name took its inspiration from the Italian phrase, così è which translates to so it is. For Pontello, these words symbolize the journey of finding yourself on the right path.
SoYa’s affinity for geometric design is highlighted with its signature triangle emblem which represents connection and strength. Vertical connection, the label’s tagline, ties all the looks together and showcases the three core themes behind all its collections: creativity, beauty and intuition.