Soya® Sunglasses

Soya Sunglasses

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Intuitive connections


Founded by Italian designer Matteo Pontello in 2015, SoYa eyewear is a dream manifested after years of working within the fashion eyewear industry. A play on words, SoYa comes from the Italian così è, which translates to ‘so it is.’ For Pontello, these words illustrate the sensation when you find yourself on the right path. 


The brand’s signature shape, the triangle, and the label’s tagline, vertical connection, speaks of creativity, beauty, and intuition, key themes which are always at the core of its collections. Charming and evocative, SoYa sunglasses symbolize maximalist self-expression.