Founded by Achille Maramotti in 1969, Sportmax was one of the first diffusion lines of Maramotti's fashion house, MaxMara. From its first runway shows in the 70s, the brand became known for its contemporary silhouettes and established itself as a voice for a younger, style savvy generation.
Sportmax sunglasses capture an eye for stylized design. Sportmax eyewear collections blend heritage with a love for confident design and flair for on-trend sunglasses. Showcased by an unmistakable avant-garde aesthetic, each style evokes the house’s DNA, ‘Free-standing, Energy and Edgy.’