Built for industry, worn by stars
Originally designed to optimize visual conditions at work, over time Persol eyeglasses have become a symbol of golden-age cinema and a style must-have.
It all started under the sun
Founded in 1917, Persol is one of the world’s oldest eyewear brands. Giuseppe Ratti, a Turin native, was working in his family’s optical shop when he started noticing that pilots were looking for something to protect their eyes from the sun. Working with a German chemist he developed his first eyewear model, ‘The Protector’, featuring elastic band strips for a tight fit and lenses edged with rubber. They were an instant hit, becoming popular with sports racing drivers and motorcyclists around the world.
The evolution to eyeglasses
From this point on Ratti set about creating glasses for all industries, each model having a unique brilliance. Some of the notable eyeglasses include the Cellor, which was created in 1955 and was the first model to become a true classic in the brand’s history; the name comes from the unique mix of materials used to create them - cellulose and gold. The 714 - launched in 1963, were the first foldable glasses that could be transported in pockets - it was this model that became the favorite of Hollywood star, Steve McQueen, and launched a whole collection dedicated to the actor’s undisputably cool persona.
It’s all in the details
The thing that sets Persol apart is its eye for the particular. Each pair feels made to measure, thanks to the differing bridge height and depth options. Meflecto is their patented hinge system used for the arms which has been used since the 1930s and guarantee maximum comfort and minimum pressure. The silver arrow, the symbol of Persol, is on each pair and is designed to imitate the swords of Roman soldiers. Each pair of glasses is handmade over the course of 15 days by over 40 workers. They are the height of Italian excellence.
Clothing that has been designed for industry has an enduring appeal - it is the perfect alchemy of function and form. Persol does this for the eyewear world.