Understated elegance for the modern-day
Unmistakably stylish - Prada sunglasses are the definition of high fashion.
Cultural influences and influencer
Drawing inspiration from all creative genres, Prada’s designs are influenced by art, film, and literature. Fondazione Prada is the company’s home for this passion but even in their eyewear collection, it’s clear to see their admiration for the arts: Prada’s cinema collection, for example, was directly inspired by the dreamlike power of film, with each pair of oversized frames exuding sophisticated femininity. Likewise, Prada has also influenced contemporary culture, with numerous exhibitions spotlighting the brand’s designs.
A family business
The brand’s first shop was opened by Mario Prada in 1913, in Milan, selling fine leather goods. However, it was Miuccia, his granddaughter, who would take over the brand in 1978 and transform it into what we know it as today. Unleashing her creativity, Miuccia discovered Pocone, a material used for their much-acclaimed waterproof backpacks; she then went on to launch a shoe line in 1984 and a women’s ready-to-wear collection in 1989, among many other things.
The glasses collection
In 2000 Miuccia launched the eyewear arm of the business. The eyewear lines of the fashion house perfectly encompass its many personalities. Ornate is for luxury seekers wanting glasses made from precious materials, Conceptual is for high-end fashion lovers looking for innovative and contemporary shapes, Heritage is for the admirers of items that embrace from the brand’s past but with a modern feel. The glasses include refined features such as soft-angle metal shapes and fine enamel finishes.
Unlike other high-end fashion houses, Prada veers towards simplicity in its expression of luxury. When it designed its logo in 1989, it wanted something subtle and ‘anti-status’. Its elegance is in its subtlety: clean lines, basic colors with opulence and exemplary craftsmanship being central to every piece.
Their sunglasses have runway star appeal with an intellectual fashion identity becoming objects of desire for creatives, dreamers, thinkers.