An evocative eye
Established in 1969 by Max Mara founder Achille Maramotti, Sportmax was a diffusion line for a younger generation of fashionable women. Since the mid 70s, the label’s catwalk shows were known for their evocative nature, redesigning current trends and playing with old and new silhouettes.
With their creative spirit, Sportmax eyeglasses radiate a unique take on eyewear design with their new collections that highlight versatile shapes. Glasses come with Sportmax’s signature, a laser-engraved logo on the temple tips, promising both authenticity and style.